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We want to redefine the agency approach.

More personal.
Less bull shit.

Expertise in travel, lifestyle, fashion and branded creative output.

Our collective is a two-man band, Jack & Matt.

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We have a worldwide network of fellow creatives, freelancers and awesome humans to collaborate with on your projects. However, this will only be tapped into if and when needed.

So whenever a potential new client talks to us, the initial chat will always start with the two of us.


Who is behind madcap?

We believe every brand and company is different. We genuinely mean that.


We don’t want to pitch the same creative idea in a pitch to multiple brands. We’d like to chat to you first and really understand what it is you stand for, and what it is that you need from your next creative output.


Then we can put an original idea together for you and pitch.


The more personal approach that we want to take with our clients also means building relationships, even if we only work together once.


We will treat you like we’re your own

in-house team.

If the more personal approach is the way you want your creative output to move forward. Get in touch with us here to arrange an intro meeting.

Work with us

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